November Celebrations

Here at Rockton we like to celebrate all things, big and small, that bring joy to our lives.  We thought it would be fun to share our November celebrations with you and hopefully spread the joy around! Here are a few things the Rockton family celebrated this month....

How Value-Based Pricing Can Maximize Revenue for Your Professional Service

Unlike traditional pricing models that focus on costs and competition, value-based pricing revolves around the unique value a service brings to its clients. In this blog post, we will explore the benefits of value-based pricing and how it can transform your...

Pricing Management: Proactive Wisdom for Business Leaders

Pricing is one of the most crucial, yet intimidating, aspects of any business. It can make or break profitability, growth, and customer loyalty. However, pricing is not a one-size-fits-all solution. It requires a deep understanding of the market, customers, and...

Avoid Common Pricing Mistakes with Rockton Pricing Managment (RPM)

Setting the right prices for your products or services is crucial for the success of your business. Pricing directly impacts your revenue, profitability, and customer satisfaction. However, many businesses struggle with common pricing mistakes which hinder their...

Could Usage-Based Pricing Replace Subscription Pricing for Technology Companies?

Technology companies offer their customers a product as a service. Typically, they choose a fixed-price strategy, whether that’s tiered or subscription. However, research has shown promising results when technology companies switch from subscription- to usage-based...