Pricing Management: Proactive Wisdom for Business Leaders
Pricing is one of the most crucial, yet intimidating, aspects of any business. It can make or break profitability, growth, and customer loyalty. However, pricing is not a one-size-fits-all solution. It requires a deep understanding of the market, customers, and...
Avoid Common Pricing Mistakes with Rockton Pricing Managment (RPM)
Setting the right prices for your products or services is crucial for the success of your business. Pricing directly impacts your revenue, profitability, and customer satisfaction. However, many businesses struggle with common pricing mistakes which hinder their...
Could Usage-Based Pricing Replace Subscription Pricing for Technology Companies?
Technology companies offer their customers a product as a service. Typically, they choose a fixed-price strategy, whether that’s tiered or subscription. However, research has shown promising results when technology companies switch from subscription- to usage-based...