Are you in the professional services (Doctors, Attorneys, Financial Planners), and seeking an innovative way to enhance value for your clients, while also optimizing revenue streams? One strategy that has gained popularity in recent years is price bundling. This...
Staying competitive requires a strategic pricing model. Traditional pricing models are becoming increasingly outdated in the face of dynamic market conditions, changing consumer behaviors, and technological advancements. Dynamic pricing is a powerful strategy that...
Unlike traditional pricing models that focus on costs and competition, value-based pricing revolves around the unique value a service brings to its clients. In this blog post, we will explore the benefits of value-based pricing and how it can transform your...
Technology companies offer their customers a product as a service. Typically, they choose a fixed-price strategy, whether that’s tiered or subscription. However, research has shown promising results when technology companies switch from subscription- to usage-based...
In the world of retail, pricing strategies play a pivotal role in attracting customers, driving sales, and maximizing profits. Seasonal retail sales, in particular, present a unique set of challenges and opportunities. Whether it’s the holiday season, back-to-school rush, or summer clearance, understanding how to price your products effectively during these periods is crucial for your business’s success. Let’s explore some proven pricing strategies to help you make the most of seasonal retail sales.
One of the most effective pricing strategies for professional services is tiered pricing. That’s because packaging professional services can be used to cater to different client needs. We will cover what tiered pricing is, the challenges professional services...
When it comes to setting your product or service prices, you have two primary options: using pricing software or doing it manually. Both approaches have their pros and cons, but the choice between them can significantly impact your business's bottom line. In this blog...
Do you keep your prices the same across the board? Is it harming your revenue? Then, you might want to give price discrimination a go. To be clear, the word “discrimination” in this context does not usually refer to something illegal or derogatory in most cases. It...